← All work

CASE STUDY 02 / 04

Pressure washing · Plano, IL

CaPow Pressure Washing

Caleb's crew does spotless work. Now the site shows it, in CaPow orange, and he edits every photo, review, question and price himself.

Client
Caleb, owner
Built
Website · Orange rebrand · Website Manager · Local SEO
Live
capowpressurewashing.com ↗
capowpressurewashing.com
CaPow Pressure Washing homepage in orange and black: The cleanest your home has ever looked
16→37Google reviews since launch
Top 3Map pack for "pressure washing in plano il"
Page 1Organic across his service areas
5.0★On every review

In the first 25 days after launch his reviews went from 16 to 26. Every market is different; these are his numbers, not a promise.

/ THE SITE

Every section,
top to bottom.

capowpressurewashing.com
Hero: The cleanest your home has ever looked
Recent jobs around the county, above his rating and the services he offers
Pressure washing and power washing services for home and business, with a save $100 offer
Drag the slider: before and after sliders of a patio, a driveway, a deck and stairs
The crew in the orange hoodies
The team: each crew member with a photo and role
Serving Yorkville, Plano, Sandwich and 9 more towns, with a map
Grab the wand: an interactive deck visitors wash clean with the cursor
Neighbors keep saying the same thing: five-star reviews
The questions we get every week

/ DETAILS

Made to be
played with.

Grab the wand: an interactive deck visitors wash clean with the cursor
Grab the wandVisitors blast the grime off a real deck with their cursor.
Before and after sliders of real CaPow jobs
Drag the sliderEvery before and after is a real CaPow job.
Service area with the towns CaPow covers and a map
Every town he coversOn a map, written for local search.

/ THE WEBSITE MANAGER

Caleb runs it.
Not us.

CaPow · Website Manager
Website Manager home: Good evening, Caleb, with new requests, names blurred
Requests: quote requests from the website with service, town and status, names blurred
Photos: the job photos shown on the site, each replaceable
Before and after pairs, shown in the order they appear on the site
Questions: the FAQ on the site, editable
Prices: the service cards and their starting prices

Home. Good evening, Caleb: new requests waiting for a call back and quick actions, on one screen.

/ THE RECEIPTS

Don't take
our word for it.

Google search results for pressure washing in plano il with CaPow in the top three businesses and on page one organic
Google, "pressure washing in plano il": top three, next to a competitor with 647 reviews.
Caleb, unscripted, 64 seconds.

/ IN HIS WORDS

I'm getting more leads than I've ever gotten.

CalebOwner, CaPow Pressure Washing · from his video

Watch it with the transcript Visit capowpressurewashing.com ↗
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